Editorial

Magazine editorial collage edited by Taryn Mohrman, editorial storyteller and expert content strategist
Magazine editorial collage edited by Taryn Mohrman, editorial storyteller and expert content strategist

I started my career in the media industry, and it’s where I learned to ask better questions, think like my audience, and reinvent the everyday. I quickly became known as an “ideas person,” with a sharp instinct for what makes content resonate. This foundation continues to shape how I approach brand storytelling and marketing across channels today.

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Magazine content

I spent over a decade leading lifestyle content creation across print and digital for some of the most recognized consumer magazines of the time. From concepting, writing, and editing stories to styling shoots and shooting videos, I oversaw the entire content creation process while also championing ideas that supported newsstand sales, strategic partnerships, and the business behind the brand.

Open magazine spread featuring Studio McGee living room . Edited by Taryn Mohrman Redbook magazine.

  • From sanity-saving organizing solutions to beautifully styled interiors, the home content I produced was both visually inspiring and deeply practical. The goal: to help people live better in their spaces.

  • I specialized in creating seasonal entertaining packages that combined beautiful, shareable DIY ideas with approachable, time-saving solutions to help people celebrate with ease and style.

  • I have an eye for innovation and style, which led me to spearhead seasonal gift guides and monthly product roundups across categories. I traveled to industry trade shows and met regularly with brands to identify emerging products early and curate top picks based on trends, style, quality, and value.

  • I translated runway and retail trends into real-life style by leading a team of fashion editors to create flattering, accessible looks for women of all ages and sizes. With a focus on quality and fit, we helped women find clothes they could truly feel good in.

  • I collaborated with my beauty editor colleagues to produce service-driven stories that made new fads and formulas approachable for readers. From anti-aging tips to sun safety guides, this content was always grounded in health, wellness, and real results for women.

Bold pink text reading 'Good Housekeeping'
Woman's Day magazine logo in red text on a white background
Close-up of the partial text 'redbook' in bold red letters on a white background.
The word 'Parents' in large, stylized purple font on a transparent background.
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Digital content

As the media landscape shifted, digital platforms became content hubs with their own business goals. Following my in-house magazine experience, I continued contributing content to leading media brands—pitching, writing, and producing photos and videos for stories specifically designed to perform across search and social. I draw on this experience to create content that’s strategic, data-informed, and built for how people discover and engage.

A smartphone screen displaying a WSJ Buy Side article titled 'Best Fanny Packs, Picked by Style and Travel Pros,' along with an image of two fanny packs on a pink background.
A smartphone screen displaying a WSJ Buy Side article titled 'Best Fanny Packs, Picked by Style and Travel Pros,' along with an image of two fanny packs on a pink background.
A smartphone screen displaying an article on Wirecutter's website about the best gingerbread house kits, featuring multiple decorated gingerbread houses.
A smartphone displaying a webpage from Good Housekeeping about washing and caring for cashmere. The article title is "How to Wash and Care for Cashmere," with a thumbnail video titled "Wash Cashmere."
A smartphone displaying an article webpage from apartment therapy about bathroom remodel tips, with a photo of a modern bathroom with dual sinks, mirrors, and plants.

  • I created how-to content around frequently searched questions and broke these complex tasks down into simple, actionable steps. Each story was intentionally built and optimized for SEO and AEO to increase visibility in search and answer-driven results, helping the content reach the right audience at the right moment.

  • This advice-driven content answered culturally relevant questions with practical, relatable guidance. Each story was grounded in my subject matter expertise and emerging solutions to build trust and deepen platform engagement.

  • I tested top products on the market and translated my hands-on evaluations into clear, trustworthy recommendations. Each story was built to establish credibility and drive confident purchasing decisions.

  • Today’s shopping content is built for discovery and conversion. I spotlighted emerging products and growing trends, then curated products that guided readers from consideration to purchase while supporting affiliate revenue goals.

  • Tips and hacks content is centered around ideas that spark curiosity and clicks. Each story I produced paired compelling concepts and visuals with real, service-driven value to deliver on the headline and drive meaningful engagement.

Smartphone displaying a webpage with holiday hacks for busy parents, as featured in New York Family.
A smartphone displaying an article titled "Why Ceramic Easter Eggs Are Better Than Real Eggs" on the Wirecutter website, with a background of colorful ceramic Easter eggs and egg cups.
The New York Times headline reads 'Wirecutter' with the newspaper's logo at the top.
Text that reads "Good Housekeeping" in bold pink letters.
Logo for apartment therapy with a stylized red 3D-like abstract heart design to the left of the text.
WSJ Buy Side logo in black and white
Logo for New York Family, with the words 'New York' in small uppercase above the word 'family' in large lowercase letters, using a light blue color, on a white background.
The word 'cubby' written in lowercase orange letters.
GEOX logo with a yellow concentric circles symbol to the left of the black text 'GEOX'.

Media appearances

I’ve been featured as a media expert across national and local television networks, translating lifestyle trends, consumer insights, and emerging products into compelling, accessible content. These appearances reflect both my editorial perspective and my ability to adapt stories seamlessly across formats and channels.

  • Every Halloween and Easter, I was tapped by producers to bring my magazine craft projects to life on air. From pumpkin carving techniques to family-friendly Easter egg decorating and outdoor games for kids, I translated print ideas into engaging, shareable segments that inspired viewers to take action at home.

  • From furniture makeovers to clever uses for everyday items, I produced solution-based segments that felt surprising yet accessible—proving that a can of spray paint, a swipe of nail polish, or a smart folding trick could completely transform a space or routine.

  • During peak shopping moments—from back-to-school time to Mother’s Day to the holidays—I curated new products through the lens of innovation and value, always highlighting the features that mattered most to viewers so they could shop with confidence and ease.

ABC logo with the words 'Good Morning America' in large yellow text.
NBC News logo featuring the word 'NOW' with the ABC News logo inside the letter 'O'.
The logo of the Today show, featuring an orange semi-circle with three white arcs and the word 'TODAY' in bold black letters.
Bold text with a purple speech bubble inside the letter 'O'
The word 'katie' in black lowercase letters with a blue curved line above and below, on a white background.
Megyn Kelly TODAY logo with blue rainbow graphic
Logo of The Meredith Vieira Show with blue and white text
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From content to content marketing…

Taryn Mohrman content marketing magazine showing interior decor ideas for entryways, next to a smartphone displaying branded email marketing content with a focus on framing spaces.
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