Here’s the exec summary…
I’m a brand and marketing strategist who specializes in developing positioning and messaging frameworks, scaling cross-channel content systems, and building integrated marketing plans that drive growth.
With nearly 20 years of experience across retail and media brands, my career has been rooted at the intersection of storytelling and performance—helping companies clarify what they stand for, where they show up, and how they connect with their audiences.
Most recently, I oversaw brand, marketing, and creative at Pet Life Unlimited, where I helped shape the brand’s positioning and expand its distribution and market presence in a competitive consumables category. Prior to that, I held senior leadership roles at buybuy BABY and Framebridge, leading brand messaging and voice, content strategy, and integrated marketing initiatives during key periods of growth and transformation.
Earlier in my career, I led editorial strategy and content development for major consumer magazines including Good Housekeeping, Woman’s Day, Parents, and Redbook. It was during a pivotal period of industry disruption that I helped develop content strategies designed to meet shifting audience behaviors and the rapid acceleration of digital.
I’m a New York Times–published author and have contributed to Wirecutter and Buy Side from The Wall Street Journal. I’ve also appeared as a lifestyle expert on national television, including The Today Show and Good Morning America, helping extend the reach and visibility of the brands I represented.
How I typically work with brands
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Leading integrated brand and marketing initiatives that align business goals with customer connection, creative execution, and long-term growth.
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Helping consumer-facing brands strengthen relevance, sharpen positioning, and evolve with changing customer behaviors and expectations.
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Developing clear, differentiated messaging frameworks that shape how brands communicate across channels and customer touch points.
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Building scalable content ecosystems that translate strategy into cohesive, commerce-driven storytelling across retail, digital, and social experiences.
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Creating integrated campaigns that connect storytelling, customer engagement, and channel strategy across platforms and touch points.
The right partner changes everything
“Taryn is creative, strategic, and innovative. She can see around corners you didn't even know were there. She pushes and shapes creative direction, facing challenges head-on with grace and composure. Her leadership, concepting, and strategizing were pivotal in our brand evolution. She was a pleasure to work with and I would jump at the chance to work with her again.”
— Silissa, Copy Director“I've had the pleasure of working with Taryn at two different companies. She continues to impress me with her drive, strong work ethic and overall passion for the brand. She puts her heart and soul into her work and empowers her team by her energetic attitude and willingness to always succeed at every task. I'd jump at the opportunity to work with her again!”
— Rebecca, Art Director